Crain's Dallas: California startup flips the switch by plugging Texans into the wholesale electr

A California startup wants to change the way people buy electricity in Texas by giving consumers access to the wholesale market.

Griddy launched statewide this month with the promise of providing simple, easy to understand pricing with no hidden fees. It’s available now for both iOS and Android. Customers pay a flat membership fee of $9.99 per month for access to spot pricing. Read more at Crain's Dallas.